Lot 29: Santa Rita Ejecutemos, S.A., Sucursal El Salvador

Finca Santa Rita, property of Ejecutemos S.A in El Salvador, located in the canton of Los Naranjos, district of Juayua, municipality of Sonsonate Norte, department of Sonsonate; with the following coordinates: 15 degrees 52 minutes 25.1 seconds N 89 degrees 40 minutes 19.3 seconds W. It is a farm located in the west of the country, in the heart of the Apaneca Ilamatepec mountain range, with a total area of ​​240 manzanas ( 170 hectares ).
The farm was acquired about 10 years ago, but it wasn't until 2023 the decision to work it intensively, employing up to 120 permanent workers in the agricultural stage and up to 150 workers in the harvesting part, making the decision to renew 50 new manzanas ( 35 hectares ) of coffee of the following varieties: Geisha Esmeralda, Pacamara, orange bourbon, parainema, laurina, Kenia SL 28, yellow bourbon, batían, Yohapacamara, Yohageisha Bourbon, and Mokka—all with the aim of turning Finca Santa Rita into an exclusive specialty coffee farm. Although we must mention that the farm is currently planted with varieties such as Bourbon, Pacas, Pacamara, Geisha, and Kenia SL 28; the vast majority of which are red bourbon and Pacas that are over 35 years old.
For 2025, we are working on a project to renovate 30 manzanas ( 21 hectares ) of old coffee plantation with the following varieties: Yohapacamara, Arara, Starmaya, Paraíso MG2, Marabourbon Orange, Geisha Esmeralda, and Laurina, for a total of 120,000 coffee plants. For 2026, we plan to plant 60,000 coffee plants of the Starmaya, Paraíso MG 2, Pacas Hybrid (Cup Winner), and Arara varieties. with the aim of renovating 20 new manzanas ( 15 hectares ).
We should also mention that the Santa Rita farm is fully cultivated with all agricultural work despite experiencing some labor shortages.
Furthermore, we should mention that the Santa Rita farm is located at an altitude of 1,450 meters above sea level to 1,800 meters above sea level and has sandy loam soil and temperatures ranging from 15 degrees Celsius to 25 degrees Celsius.
The farm's current yields are low due to the renovation work, both new planting and tissue management, complete pruning.
The previous 2024/2025 harvest reached a production of 1,300 quintals of green coffee bean. Although the projected production is around 5,000 quintals of green coffee bean.
Our main goal is to produce some of the best coffees in El Salvador.
Furthermore, the farm location has an incredible potential for tourist attraction, so we are developing in that area too.