FAQ
Auction Platform Frequently Asked Questions
Getting Started
To bid in any ACE auction you need to have an account on our website. Here's how:
- Log in using your ACE credentials - Your auction login is linked to your ACE membership.
- Become an ACE member - If you are not yet a member, you need to sign up through the ACE website. Depending on the membership that you choose you will get access to member-only pricing and benefits.
- Finally, accept the Bidding Agreement for the auction you want to bid on. - Before each auction, you must confirm the Bidding Agreement for the event so we can evaluate your application to bid.
Once these steps are completed, we will review your application. If approved, you will be able to place bids in the auction. Please note that we may request a credit card check or additional information as part of this process.
To participate and bid in the auctions, you need to log in or register on the ACE site and create an account. Once you've confirmed your details, you can go to our auction platform and apply to bid in the upcoming auctions.
The Bidding Agreement contains all the important information about each auction. It's very important that you read it before participating in any auction. By applying to bid, you acknowledge that you have read and accepted the Bidding Agreement.
Please note that the Bidding Agreement is reviewed annually to reflect any changes in the circumstances of the producers. Therefore, you must accept the current version of the Bidding Agreement each time you wish to bid. You will not be able to participate in an auction unless you have accepted the Bidding Agreement for the current year.
Please remember that you won't be able to participate in an auction unless you've accepted the bidding agreement for the current year.
Your account in the auction platform is managed by ACE. To update any details in your profile you need to go to "My Account" page:
- Log in to your account using your ACE membership credentials.
- Please navigate to the "Membership" menu and select "My Account" from the dropdown.
- Update your details and save the changes.
Bidding & Auto-Bidding Explained
The most important part of any auction is the bidding. Specialty coffee auctions follow a 'Helmsman' style format, also known as a 'multi-unit' auction. Here's how it works
- Open bidding starts and continues on all lots simultaneously until each and every lot has received an initial bid.
- As soon as each lot has received a bid, the auction clock for each lot, starts ticking down from 3 minutes towards zero.
- Every time a bid is placed, the clock resets to 3 minutes remaining. In some auctions, the timer may be set to a shorter duration, such as 2 minutes or even 60 seconds.
- Once the clock reaches zero, a "PENDING" notification will appear. This does not signify the auction's closure, even if no further bids are visible. The auction is only finalized when the system displays "FINISHED."
- Once the auction displays 'FINISHED', the highest bid is declared the winner, and the company that placed that bid becomes the owner of the lot. At this point, all lots are locked from further bidding.
This system ensures that full value is achieved for each lot in the auction, as the outcome of each lot is tied to the overall auction activity. The more participants bid, the longer lots remain open across the auction, increasing competition and value. This helps ensure producers receive fair prices for their coffee and contributes to the sustainability of their farming practices.
You can place a bid in two ways:
Bid at the next suggested increment:
- Click the "Bid" button.
- Confirm your bid by clicking "Confirm."
Enter a higher bid:
- Type your desired bid amount into the text box next to the "Bid" button. You must enter an amount that's at least the current bid plus the required minimum increment
- Confirm your bid by pressing "Confirm."
Remember:
- Each time you place the highest bid, your paddle number will appear in the row of that specific lot.
- Whenever any user places a bid, all participants will see a notification that says: Heads up! Someone placed a bid!"
- Stay alert during the auction to make sure you don't lose the lot to another bidder.
No. Once a bid is placed and confirmed, it is binding and cannot be withdrawn or cancelled. By placing a bid, you agree to honor it if you win the lot.
As part of the process, you have signed the Bidding Agreement, which outlines your responsibility to follow through on any confirmed bids. Please review your bid carefully before confirming, as all participants are expected to act in good faith and uphold the terms of the auction.
An auto bid (also called a "Proxy Bid") allows you to set the maximum price you're willing to pay for a lot. The platform will then automatically place bids on your behalf - using the minimum increment (e.g., $0.10) - just enough to keep you in the lead, up to your specified maximum.
- To place an Autobid: Your autobid must be higher than the current highest bid in order to be accepted.
- Example: If you set an autobid at $30/lb, the system will automatically bid in $0.10 increments (or the minimum increment set for that auction) up to your $30/lb limit.
- Once the bidding exceeds your maximum, your auto bid will stop, and you will need to place a new one if you wish to continue bidding.
Steps to set up an auto bid:
- Click "Auto Bid."
- Enter the maximum bid amount that you are willing to pay for a lot.
- Click "Confirm" to activate your autobid.
You can remove or change your autobid at any time, as long as it hasn't been triggered by an active bid
- Your auto bid must be higher than the current highest bid.
- The platform will automatically place bids on your behalf, only increasing your bid when necessary by the minimum increment
- If another bidder has placed a lower auto bid, the system will outbid them automatically up to your maximum amount.
- If another bidder has placed a higher auto bid, the system will outbid you. To continue participating, you'll need to place a new autobid or bid manually.
You can adjust or remove your auto bid at any time:
To change your auto bid:
- Click "Autobid" button, and then enter a new amount, and confirm.
To remove your auto bid:
- Click "Remove Auto Bid" and confirm the removal.
Auction Process & Results
The initial phase - before all lots have received a first bid - typically lasts around one hour, though this may vary depending on the number of lots and participating buyers.
Once the auction clocks begin, the duration depends entirely on bidding activity and demand. Don't be fooled into thinking this type of auction is over quickly - specialty coffee auctions often last several hours.
To monitor your progress during the live auction, look for the blue bar - it shows your current winning lots and relevant details in real time.
To review your bidding history and overall auction activity, visit the "My Account" page on the auction platform. There, you can access your auction profile, view your auction applications, and check your bidding history in the corresponding tabs.
During the auction, the platform will display real-time status updates on each lot:
After the auction ends, winners will be notified via email and on the auction platform. You can also check your bidding history to see if you have won.
- If you win a lot, you'll receive an email confirmation with payment instructions and additional details.
- Follow the steps provided to complete your payment. Once your payment is confirmed, arrangements for shipping or pickup will be coordinated.
- Please note that the Bidding Agreement also outlines important information about payment terms, timelines, and responsibilities - make sure you're familiar with it before participating in any auction.
Privacy & Support
The identity of each Bidder will be anonymous and unknown to other Bidders prior to and during, the Online Auction. Bidders will be identified by a random 'Paddle Number'.
The identity of the highest bidder for each Lot will be made public when the winners are declared at the end of the auction. The winners' details will be passed on to the producers and used to form the contract for the sale of the coffee.
If you experience technical issues during the auction:
- Refresh the auction page and try again.
- Check your internet connection.
- Try using a different browser or device.
If the problem continues:
- Contact customer support as soon as possible.
- If you receive a server error, please take a screenshot and email it to us to [email protected] along with the error code so we can investigate quickly.
For any questions about the auction or assistance, please contact our support team via:
- Email: [email protected] and [email protected]
- Phone: +505 8396 2431
- Live Chat: Available on the auction platform during auction hours.