Lot 30: Finca Ethiopia Sandra Xiomara Velasquez Moreno

Sandra Velásquez, a second-generation coffee producer, embodies the essence of dedication and passion in the world of coffee. Following in the footsteps of her father, David Velásquez, Sandra was drawn to the realm of coffee from an early age. Initially, she contributed to the family business by assisting her father with essential administrative tasks such as documentation, taxes, and financial matters. However, a profound desire stirred within her to experience the coffee process firsthand, to be present in the fields where the magic happened.

As a child, Sandra witnessed the remarkable transformation of Finca Los Naranjos from an abandoned farm to a thriving specialty coffee-producing haven. This mesmerizing journey left an indelible mark on her heart and ignited an unyielding passion for coffee cultivation.

To deepen her understanding and broaden her knowledge of coffee, Sandra embarked on a journey of education. She pursued a certification with Optimum Coffee, immersing herself in the study of the entire coffee journey from seed to cup. This newfound expertise empowered her to become intimately involved in the intricate process of coffee production and gave her invaluable insights into developing exceptional coffee through the implementation of controlled fermentations.

With boundless curiosity and an unwavering commitment to excellence, Sandra dedicated three years to a series of daring experiments. Her relentless pursuit of perfection led her to achieve an extraordinary feat—producing Pacamara and Bourbon Natural Fermentations that garnered exceptional acclaim in the Asian and European markets. The harmonious blend of innovation and tradition found in her coffee captivated the hearts and palates of coffee connoisseurs far and wide.

Sandra Velásquez's captivating journey from the office to the fields, her unwavering commitment to her craft, and her relentless pursuit of excellence have woven a tale of inspiration and triumph. Her deep-rooted connection to the transformative power of coffee and her ability to create extraordinary flavors have elevated her to the ranks of coffee's most cherished ambassadors. As Sandra continues to explore new frontiers and leave her mark on the global coffee stage, her charm and conviction will undoubtedly continue to captivate the hearts and palates of coffee enthusiasts worldwide.