Lot 3_: Finca Pocitos Jesus Carlos Cadena Valdivia

Finca Pocitos, nestled in the central highlands of Veracruz at 1,400 meters above sea level, is a testament to the Cadena family's enduring commitment to coffee cultivation. Spanning 19 hectares—16 dedicated to coffee and 3 preserved as native oak forest—this farm benefits from abundant rainfall and a temperate climate ranging between 19–22°C, creating ideal conditions for specialty coffee production.

Under the stewardship of Jesús Carlos Cadena Valdivia, a fifth-generation coffee producer, Finca Pocitos has evolved into a beacon of innovation and quality. Carlos's journey into specialty coffee began in 2012 with Finca Huehuetepan, achieving a sixth-place finish in the Cup of Excellence. Building on this success, he established Finca Pocitos in 2015, planting varieties such as Typica, Geisha, Pacamara, and Mundo Maya, and implementing modern processing techniques to enhance cup profiles.

The farm employs meticulous post-harvest processes, including anaerobic fermentations lasting up to 300 hours and drying on African beds for 20–30 days. These methods have yielded coffees with vibrant notes of raspberry, vanilla, and chocolate liqueur, reflecting the farm's dedication to excellence.
Finca Pocitos's commitment to quality has been recognized in multiple Cup of Excellence competitions, securing third place in 2023 and first place in the experimental category in 2024 with a Geisha variety scoring 90.66 points.

Beyond accolades, Carlos emphasizes sustainability and continuous learning, adapting cultivation practices to the unique terroir of Cosautlán de Carvajal and exporting to markets in China, Canada, Germany, Japan, and the USA.

Finca Pocitos stands as a model of how tradition and innovation can coexist, offering exceptional coffees that resonate with discerning palates worldwide.