Lot 8: El Izotal Aserradero Y Venta De Madera El Pinar, S.A. De C-.V.

The El Izotal farm is named after its location in the El Izotal Village, Los Planes Canton,
La Palma Municipality, Chalatenango Department.
This story begins a long time ago, when I was just a child, and my mother told us about
the farm that Juan Solís (my grandfather) owned. My mother told us that her father had
an Arabica coffee plantation, the same variety of coffee that is called Borbón Indio. She
told us that they spend every year picking coffee with their brothers and sisters, neighbors,
and relatives. My mother, Valeriana Solís, told us that her father saved a considerable
amount of money each year when he sold the processed coffee from each harvest, and so,
almost every year, he bought a small piece of property.
He also told us that on the days they went to pick coffee, they would bring their lunches
and gather them all together to share them. At that time, I began to imagine that I could
do good business and that sharing among family and neighbors was, in my opinion, an
excellent idea.
Sometime later, when I was an adult, I bought a piece of land at a medium altitude, about
900 meters above sea level, where I planted Paca coffee, but it was a generic coffee. Later,
I bought another piece of land in the highlands (El Izotal), and it was there that I planted
different varieties, including Pacamara, Borbón, Paquita, Lempira, and Geisha, with the

aspiration of harvesting coffee with the highest quality standards. This became a reality,
as we participated in the most recent Cup of Excellence competitions, events sponsored
by the Salvadoran Coffee Council and now the Salvadoran Coffee Institute. We have also
participated in The Trifinio competitions, which also recognize the best coffees from El
Salvador, Honduras, and Guatemala, obtaining recognition at these events.
To get to the El Izotal farm there are approximately 125 km from San Salvador, where 82
km are on the Troncal del Norte highway, 18 km from San Ignacio to Río Chiquito which
are all steep hills, and finally 25 km which are on a dusty road and super difficult to access,
there you can only drive at a snail's pace because the access is highly dangerous, in other
words the last 25 km are totally an adventure, and a road not suitable for hypertensive
people, but a mountain where you can experience a lot of peace and tranquility, where
the lungs can be detoxified very easily, you do not hear car noises, only the whisper of
the wind and the singing of birds like the torogoz. And to get to Izotal it can take 4 to 5
hours from San Salvador to the farm.
Future projects to improve our PI-K-CHO COFFEE, the flagship brand of coffee
produced and processed at Finca El Izotal, include improving access to bring everything
the farm needs, improving coffee processing facilities (African beds, warehouses, and
technological equipment), and ultimately, exporting our coffee and making it known.
The adventure takes shape with Don Alfonso Pineda and his collaborators among whom
are his wife, his children and the workers from different areas of Chalatenango and Izotal,
people without whom it would not be possible to achieve anything since with their desire
to support us the bonds of brotherhood have benefited, and development, education and
economic well-being have been brought to more families in need, who had been
completely forgotten since the times of the armed war in El Salvador without paying due
attention to its inhabitants, this being a place in El Salvador where the people and the
coffee are of strict and exquisite quality.
Awards received: We participated in the Cup of Excellence competition, an event
organized by the Salvadoran Coffee Council and now the Salvadoran Coffee Institute, for
which we are extremely grateful, as it has helped us become known.
Cup of Excellence 2019. Classification for National Coffees
Cup of Excellence 2020. Classification for National Coffees
Cup of Excellence 2021. Classification for National Coffees
Cup of Excellence 2023. Classification for International Coffees
Cup of Excellence 2024. Classification for International Coffees
Cup of Excellence 2025. Classification for International Coffees
I take this opportunity to call on coffee buyers participating in the El Salvador Cup of
Excellence electronic auction to consider all the efforts we coffee growers make to
produce high-quality coffees and to offer and purchase our coffees and pay us the best
prices, since producing these coffees entails high operating costs, time, and dedication to
trial and error.