MA Family

Monthira Mayer

3

Our family-run coffee farm is nestled in the highlands of Pang Khon Village, Chiang Rai, at an altitude of approximately 1,200–1,400 meters above sea level. This region is recognized as one of the premier Arabica coffee-growing origins in Northern Thailand. Our journey began with our parents, who pioneered the cultivation of the Arabica Catimor variety on these mountains more than 40 years ago.
Today, as the second generation, we have stepped in to build upon our parents' legacy. Rather than replacing the existing trees with new varieties, our family chose to honor what we already have. We focus heavily on developing our original Catimor crops, elevating them to the rank of Specialty Coffee through dedication, continuous learning, and rigorous process refinement. This transition to the second generation has driven advancements across multiple fronts. Our ultimate goal is to maximize the potential of our existing variety while fostering a deep understanding of the value of coffee at the farm level. We aim to produce high-quality coffee while carefully preserving the forest and mountain ecosystems that our farm calls home.
Over the past few years, we began entering our coffee into national competitions as a platform for learning and quality assessment, starting with the Cup of Excellence (COE) Thailand in 2022. For the Ma family, participating in these competitions is not merely about winning; it is a competition against ourselves to ensure our coffee gets better with every passing year.